From Engineering Technology to Engineering Stories

The Deccan Chronicle has published a profile piece on Raj and other filmmakers, highlighting their previous careers as engineers in the technology sector and the transition into filmmaking.

From the article:

Ditching their comfortable IT jobs in the US, many young NRI techies are Hyderabad-bound now with dreams to make it big in tinseltown. The Telugu film industry has never before witnessed this sudden influx of directors, producers and actors from the silicone valley.

Raj Pippalla, director of Boni, is an M.Tech computer science graduate from the US who left his corporate job to venture into showbiz. “Even when I was an engineer, my heart was in filmmaking. I used to direct a few ad films and music videos with my earnings. But I always wanted to make a Telugu movie which will not only become a blockbuster in AP but also be appreciated by an international audience. With the industry welcoming newcomers like never before, I thought it is the perfect time to make my film. The acceptance of experimental films by the multiplex audience is a boon for filmmakers like me,” says Raj.

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